
Search Engine Optimization (SEO)
Search engine optimization (SEO) refers to the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). The goal of SEO is to increase the visibility of a website in organic search results for relevant search queries.

Social media optimization (SMO)
Social media optimization (SMO) refers to the practice of optimizing social media profiles and content to increase visibility and engagement with a target audience. SMO involves a variety of techniques aimed at improving the quality and relevance of social media profiles and content.

Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) advertising is a digital advertising model where advertisers pay each time a user clicks on one of their ads. These ads typically appear at the top or bottom of search engine results pages (SERPs) or on other websites and social media platforms.